Yoki - The Backpacking Potato 

Yoki launches the campaign "Palha - the Backpacking Potato," created by WMcCann . The communication presents the character Palha, who is tired of always accompanying traditional hot dogs and stroganoff and has decided to travel to discover recipes with new and different combinations. Palha , voiced by actor Paulo Tiefenthaler ( Larica Total ) and With a backpack on his back, the character will try new recipes and asks for help from the audience, who can send tips and ideas for new dishes with the product.