Globo- Millions of Globo

This film is part of the “Millions of Globos” campaign, launched by Brazilian mass media group Globo in March 2021. The project highlights the plurality of content, platforms and experiences that the company provides through various media outlets and for the widely diverse Brazilian population, whether on its flagship TV channel, its pay channels, its streaming platform or its digital products. To represent this idea of variety, we opted for a mix of techniques that includes live action, 3D and frame-by-frame animation, stop motion and pixilation. These technical changes happen in a fluid, organic way, keeping a continuous rhythm throughout the film - as, for example, when a 3D character is replaced by a live action actress during a fall, without interrupting the movement. Filming took place in sets built in a very large studio, lit by digitally controlled LED panels. Art direction played an important role in the final result, with a modern, bold character design style and a color scheme that translates the traditional Globo aesthetic into a more contemporary visual language.