Beck’s - Tomorrowland Magic
Directed this enchanting promotional spot for the return of Tomorrowland to Brazil, one of the world’s most iconic electronic music festivals, in collaboration with Beck's. This project was a creative partnership with the innovative minds at AKQA, fostering a vision of a magical and eerie world. Brought to life by the exceptional skills of the Lightfarm Studios team, the spot features stunning 3D visuals and art direction, capturing the essence of the festival's vibrant atmosphere.The Idea was to create weird believable creatures that would add a rhythm to the beat as all the elements move towards the end product scene representing the festival.
Flying QR Codes
This second spot creatively expands on our previous Tomorrowland Brazil promotion and aired in prime time Brazilian TV. Partnering with Beck's and AKQA, we introduced an engaging XR treasure hunt. The spot features butterflies with QR-coded wings, inviting viewers to scan and participate. Among these, one lucky QR code leads to a Tomorrowland festival ticket, blending interactive storytelling and technology into a captivating viewer experience.
